Is widespread, freely available online news weakening big media brands ? Online Journalism Review's Mark Glaser ponders that as news is shared through the Internet, it loses its identity.
Former AOL exec Susan Mernit tells OJR:
"In a way, part of the commoditization is that the news story in itself becomes less important," she said. "The idea of blogging or a vox populi, a voice of the people, is something that many portals are dealing with in their own way by giving readers opportunity to comment, by showing the most popular or linked to stories, by asking people to rate the story, or take a poll. News stories are becoming part of the package and that in turn diminishes their brand value."