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Friday
Aug142009
Stat: Corp Marketing Adds Clout as Social Media Rises
Young Urban Professional
Interesting set of stats from The Creative Group finds that the influence of the marketing organization in a company has increased as social media begins to dominate and marketers start talking directly and openly with their customers online. (I would love to see a further breakdown of the data to see how much of this is split between marketing and corp comm.)
Reader Comments (3)
Marketing becomes more important to companies because of social media @steverubel Who/what companies were selected for the survey?
@matt I don't have any information other than what's there.
Social Media is one of the most powerful tools marketers have nowadays. We have included SMM into our affordable seo packages