Talking Widget Marketing on CNBC

Barring a stock market meltdown, I will be on CNBC On the Money tonight in the 7PM EST hour talking about the rising use of widgets for marketing.

Comments

[Ed Harrison]

Your timing is great -- assuming you saw today's Wall Street Journal piece about Paramount and widget marketing ...

[Joe Suh]

Its prime time on Wall Street... do you know where your Steve Rubel is?

Hope you did well. I'm tired of that Vanity Fair columnist always getting spots on the show. He's apparently their expert on anything internet/media/Hollywood.

[keithparnell.com]

Good stuff. Can't wait to see the show.-kp.

[Steve Rubel]

Om was on it too - and he thankfully had much more cam time than me! He's the widget guru. I am just a wannabe.

[Aidan Henry]

I think widgets are a great way to provide maximum brand exposure using only a small marketing budget. It is a great strategy for start-ups and mature tech companies alike. The ability to leverage existing networks, online communities, and blogs is very powerful.

[Mike Abundo]

Hope they post it on YouTube.

[Frank Gruber]

I missed it. Is it online somewhere?

[Adam Zand]

Yeah, I'd like to see this too.

My client Podcast Ready has a widget called feedCaster for podcast listening, management and promotion that fits on any Web site, MySpace, Facebook etc. as simple code. Free download at http://www.podcastready.com/tools.php

Cool factor is that feedCaster allows for audience feedback (audio and video) making podcasting truly interactive - something that Steve Rubel questioned in the past and is related to his post today on Pew's latest research.

[Shervin Pishevar]

I agree with Aidan that widgets can tap into networks and online communities. But our experience is that they work best when complementing other initiatives and campaigns. True, some widgets will take off virally and generate huge ROIs. But these will be increasingly more rare, and marketers should look at them as campaign accelerators, not stand alone elements. In the CNBC interview, Om said "all companies need a widget marketing strategy." He's as bullish as we are, and we're in the widget business!

[Steve Rubel]

Will try to post a copy.