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Tuesday
Sep142010
New Twitter Shifts the Car from Neutral into Drive
Young Urban Professional“Today, we’re introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.”
This is a smart move. It helps them on two fronts: bringing in more brand marketers and newbies.
Twitter had been stuck. They are growing significantly for sure – but all of it is coming off a small base of active users.
The redesign gives marketers more flexibility in design and newbies a reason to stay longer. This – over time – will turn them from passive users into more active ones that tweet.
It’s what they had to do get out of neutral gear.
Reader Comments (8)
Has it rolled to your account yet? Still waiting for the new changes on this end.
I think I'm snake bit ... not only is Google instant totally absent from my Firefox setup, mysteriously so ... but twitter.com is hopelessly yesterday still.These are pretty wild and crazy tech companies ... one might think they could get in front of the interest curve ... alas ... but then old Google and Twitter is OK with me ... but both companies dropped a couple of notches in admiration for me ...l in the same week ...
I was shocked that 78% of Tweeps have logged into the Web Interface in the last 30 days. This move will obviously keep people on the site longer, it will be interesting to see how the API is handled. If the web interface can rival the third party clients as a user experience. Interesting times ahead.
First and foremost, I want to say I'm your newest subscriber. You have some really awesome content on here and it celebrates what I love about Posterous - it's good *content* and *ideas* without getting distracted by the bells and whistles and plugins of other platforms...My comment is this: I have to disagree that New Twitter will encourage new users to stay longer. I think that what was appealing about Old Twitter was it's simplicity. It's just following the 140 character updates of people who are Tweeting about stuff you are interested in. If they Tweet a picture you click it, a video you watch it, etc. Now, Twitter.com is this multi-media roadshow that I think could be overwheming for new users and more importantly for *potential* users.
For me it will still be a matter of "seeing is believing". I'd also like to see how the new Twitter will work in mobile browsers like Opera Mini.
An interesting article. While its true that the new innovations with the new Twitter might seem appealing to the regular users and some new ones, simplicity is the best way to grab someones attention when they start off. Too much complication can overwhelm people, so they are taking a risk with their new style.
New Twitter? This is the first time I've heard about an upgrade to the site. I'll need to check it out...!
I agree, it is a really good move. They are not only making things better, but they are using new standards, particularly HTML5 and jQuery.I am a fan!