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Thursday
Oct232008
links for 2008-10-23
Young Urban Professional- "a study that shows that over 50% of young people ages 13-24 are accessing health and wellness information on the Internet."
Wednesday
Oct222008
Blogging Journalists Tuned In, Survey Finds
Blogs.com reports on a survey of blogging journalists...
Blogging journalists get "story leads from comments
on the blog or through private communication initiated via the blog,"
have "a clearer perception of audience needs and interests as a result
of comments and visitor statistics" and find that "the previous process
of 'moving on' to the next big story and forgetting about the old one no longer applies" since blogging allows for updates and corrections.
Wednesday
Oct222008
I've Seen the Future of News, It's the Newsfeed
In the last week or so I talked about three trends: 1) social media is speeding up, 2) that the attention crash (and not just the financial crash) is being felt by more of us and 3) that the newsfeed - more so than RSS - is the future of syndicated content.
This last emerging trend is important and it's connected to the other two. Newsfeeds can solve the attention crash. Further, they are built for speed.
My post on Forrester's RSS study generated quite a bit of commentary. I believe in the data. RSS has peaked. Yes, there are lots of people who use iGoogle who don't need to know what RSS is and start pages are growing. However, I believe that social network newsfeeds will become more a more prominent delivery channel over time.
Newsfeeds elegantly combine peers and pros, algorithms and networks. They know no bounaries. Marshall Kirkpatrick at ReadWriteWeb agrees. This is why social networks will become the primary theater for PR in five years time.
Here's a great example of where this is going. If you haven't seen it, BreakingNewsOn is a great resource on Twitter. It's always the first to break big stories. It was useful on Twitter, but now it's even better because they're on Friendfeed and I can see what other people think through likes and comments.
As I write this, minutes ago a campus shooting has unfolded at Western Kentucky University. Note how the commentary is aggregating around the post and in the screen grab below. That's the future of news. It's real-time, collaborative and in this case it's in my Friendfeed stream.
What's interesting here is that the freshest story isn't always at the top. In fact, it's often the one that generated the most recent activity from the community (comments/likes in this case). That's an entirely different model than one that any news site uses. They organize around importance. Blogs, on the other hand, go in reverse chronological order. This is different.
The newsfeed metaphor synergizes commentary, activity, relevance and timleiness and that's why it's the beginning of a new era in news.
Wednesday
Oct222008
links for 2008-10-22
- An old favorite of mine. Create a custom tombstone. Great for PowerPoints! Happy Haloween!
- Interesting study but note who funded it and what their motivation might be.
Tuesday
Oct212008
links for 2008-10-21
- Tim's story is amazing every time I hear it.
- "While there are many qualified business consultants who can help a company leverage social networking as part of its overall strategy, there are far too many who are selling their services based on the ability to help establish a company’s presence on specific social networks."
- Forrester says Inactives -- people untouched by social technologies -- have shriveled from 44% down to 25% of the online population.
- How to "maintain a semblance of a normal life by setting some personal boundaries."
- Brand new blog from Edelman all about how to build relationships. Also includes a new white paper/study.
- Summary of a speech I gave in Chicago last week.