links for 2009-03-24

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  Measuring marketing: McKinsey Global Survey Results - The McKinsey Quarterly - Measuring marketing - Marketing - Strategy
  
  
  "Marketing may be hard to measure, but many companies aren’t even using the tools available to them.'
  
  
  (tags: mckinsey analytics Measurement marketing metrics roi)
  
  
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  ExecTweets
  
  
  Great new program from Federated Media, Twitter and Microsoft (an Edelman client)
  
  
  (tags: twitter microblogging microsoft federatedmedia)
  
  
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  Inside the Marketers Studio - David Berkowitz's Marketing Blog: Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough
  
  
  Summary of my speech at iMedia Breakthrough
  
  
  (tags: socialmedia blego events marketing)
  
  
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  Marketers Moving to Social Media - eMarketer
  
  
  "63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year."
  
  
  (tags: trends socialmedia 2009 emarketer marketing stats)
  
  
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  Marketers Lag in Shift Online - AdWeek
  
  
  IBM study shows consumers far more digitally savvy than ad agencies
  
  
  (tags: marketing trends digitalmarketing culture advertising stats)
  
  

Comments

[web designer mom]

thanks for this information. :)

[Web business]

Cheers for the interesting links, I particularly am interested in the article about Clients being more technically savy than creative graphic companies are aware of!

[Dr. Dan Erwin]

Buried in McKinsey's marketing survey are distinctions between well-managed and poorly managed companys. Both are oriented to reducing operational costs, but the better managed companies are working on improving productivity--which seems to be forgotten by poorly managed. Those distinctions are key.www.danerwin.com

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