links for 2009-02-23

• 
  
  Why the Click Is the Wrong Metric for Online Ads - Advertising Age - Digital
  (tags: analytics metrics advertising ROI Measurement)
  
  
• 
  
  Joho the Blog » Government mandates stimulus outlays be RSS’ed
  
  
  The stimulus bill requires that government agencies use feeds to report on the stimulus money they disperse.
  
  
  (tags: RSS government pr)
  
  
• 
  
  Social Networking Attracts 75% of Online Europeans - MarketingVOX
  
  
  Of the 282.7 million European users ages 15+ who went online in December 2008, 211 million visited a social networking site, representing a penetration of 74.6%.
  
  
  (tags: stats europe socialnetworking)
  
  

Comments

[CT Moore]

That AdAge link got me thinking about offline affiliate marketing, Steve. Specifically, how to track how to track the offline sales that online publishers generate. As far back as 2007, comScore was reporting that almost 90 percent of the incremental sales generated by online advertising take place in-store.

There's a company called RevTrax that's already doing this kind of tracking. I met and interviewed their CEO back in January, and am really interested to see how his company can take the trends reported in that AdAge piece and leverage them for the world of affiliate marketing.