Amazon Adds Universal Wish List

Amazon.com's Wish List feature has been around a long time - over 10 years in fact. However, recently the e-commerce site expanded it with a new feature called The Universal Wish List.

Using a simple bookmarklet (drag this to your bookmarks) you can now add any item to your list from anywhere on the web. As you can see from the image above, I was able to use the tool to add a Brett Favre jersey from NewYorkJets.com to my wish list. Once it was there, the new item basically acts like a bookmark, taking me back to the original site where I found the product.

Wish lists are one of the earliest forms of online social expression. You can add Amazon's wish list to your site as a widget or even your Facebook or Friendfeed profile. A list of products that people have added to their wish list can be found over on Friendfeed.

Now that Amazon has expanded this longtime feature of the site, I expect we'll see a certain type of user keeping their lists there - which if anything gives Amazon more data into insights into how people shop. In addition, it's conceivable that this could become a social commerce feature over time given Amazon's popular Associates program.

Comments

[Broadway Brett]

http://www.BroadwayBrettsJets.com/ was up quickly after the Jets Web site crashed offering the $80 Favre Jets Jersey along with the $240 Game Jersey...

[Jonathan Boehman]

Amazon does it again...what a great way for them to gather valuable data while simultaneously providing something of value to their users. I'm sure they will use this to see where holes might be in their product offerings, or where they are not doing a good enough job selling what they already have. Brilliant.