Insights on the Changing Face of PR

In case you missed it, iMedia Connection yesterday posted an interview with me on the changing nature of public relations.

The big topic we covered is strategy. Too many people in the industry still think about digital landscape in a very tactical/channel centric way instead of attacking it with a holistic, strategic framework that's steeped in research. It's one of my biggest frustrations. Thankfully at Edelman Digital our team is working with clients all the time in helping them take such a big picture view.

The interview also includes my thoughts on the future of press releases. In short, they survive.

Comments

[One Trouser]

"If marketers want to succeed in this Web 2.0 world, they need to follow their audiences, not the technologies". Thanks, a great quote! Think I'll use, mentioning you as the author.