"Tables Aren't Turning...They're Spinning"

Tom Biro over at the media drop adds his take to an article MediaPost ran today on micro media and this blog. Normally I would not use my blog to call your attention to a story on lil' ol' me, but Tom advances the discussion in a way only he could and I think he makes a point worth pondering.

Moral to the story? If you're a PR gal or guy, you are going to see a fundamental shift in who you pitch, what you're pitching, and how. Do blogs end up being a "news source" for a lot of individuals? Darn straight they do. While they're not a replacement for your newspapers and magazines - which are somewhat symbiotic to the blogging relationship - they will have importance in the near term. I can't reiterate enough how many times I've heard from PR people that they get really good traffic from blogs when products are reviewed, comments on a service are made, or a company/executive is profiled. One can't dismiss the whole medium just because there are a million blogs out there with people talking about their socks and that they don't like eggs with their breakfast - you don't dismiss magazines because there are publications that have lurid content, nor do you dismiss television just because you think public access channels aren't up to "your standards".