Tivo Will Eventually Deliver Video via RSS

Rebecca MacKinnon is gushing with excitement over Reuters' decision to not only launch RSS newsfeeds, but also video feeds.

Who can blame her? I believe Tivo will eventually develop the capability to send entire recorded video clips to subscribers through RSS feeds. This will enable a consumer to truly time shift their TV habits beyond just when they have time to sit on the comfy couch. Tivo will eventually stream video clips - or even entire shows - via RSS or Atom or some other variant to TVs, PCs, PDAs or cell phones.

When I read Rebecca's enthusiastic post, I can only imagine what TV news delivery will be like in five years. The upshot: video news will always be important component of any PR campaign, no matter how it's delivered.

It's already having an impact on how I follow news events. Take the Rumsfeld testimony. I've banned myself from TV in order to get some work done, which means I didn't watch Rumsfeld testify live. But I got to watch a long video clip of his testimony later on the Reuters video site, at my own convenience during a writing break, without having to listen to annoying anchors and pundits yammering on before and after showing the video clip. Plus the clip was much longer than I would ever have gotten in a network or cable TV news replay.