VH-1 Gets Participatory Media

Fast Company has an interesting article on how VH-1 used comments posted on their blog to develop ideas for their new show.

In the months leading up to the debut of "Best Week Ever," a new show in VH-1's lineup that makes a nostalgic nod at our warp-speed culture, executive producer Fred Graver set up an internal blog. He hoped it would be a way for the show's writers to brainstorm commentary about the latest celebrity gaffes and quirky of-the-minute news.

But when the show launched in mid-January, he made the decision to open up the blog to the Internet. Just one week in, more than half the comments posted on the blog were coming from random stoppers-by, giving the writers ideas for show material.

Comments

[Tom]

That's one of the best-done shows on television. The fact that the producers and writers on the show are not only on the BWE blog, but have their own and are *accessible* is a huge thing for viewers.