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« Bloggers Will Become the Aristotles and Platos of Tomorrow | Main | Does Blogging=Journalism? »
Sunday
Apr182004

PRWeek on the Influence of Gadget Blogs

AuthorYoung Urban Professional

PRWeek last week posted a fascinating story about how some savvy PR pros are using Weblogs to reach gadget enthusiasts.

According to the article:

While leaked photos are not new to the public relations industry, the sheer speed and absence of unwieldy hierarchies at blogs allows leaks reach the public instantly. Professionally-done blogs have become the firebrand of the media world: quick, dedicated and unapologetic. With the use of RSS feeds, readers can be alerted the minute that something is posted.

A must-read for anyone interested in tracking the micro persuasion phenomenon.

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