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« Pop Culture Dominates Facebook | Main | Finding the Write Words with Data »
Thursday
Jun172010

Obsession + Topic + Voice = Content






Marco Arment captures how John Gruber and Merlin Mann consistently create compelling online content...

Gruber says that when he’s writing Daring Fireball, he’s picturing his ideal reader — a copy of himself — and conceptually writing just for him. With everything he writes, he’s writing to and for that one ideal reader, not trying to boost his SEO for target phrases or appeal to an ever broadening demographic.

Simple formula, but it's rare people follow their interests so obsessively that they want to create content around it. Be that guy or gal before someone else is. Walk in the footsteps of giants. Give a listen to the full podcast that Marco links to as well. It's worth the hour spent. #

References (3)

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  • Response
    Response: www.tigaaero.com
    Pittsburgh dentists
  • Response
    To the point and well written, ty for the post
  • Response
    Response: lcXyMIqk
    Easy - Posterous - Obsession Topic Voice = Content

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