Video: Bill Gross, CEO, TweetUp, Idealab

Last week in LA I had a chance to visit Idealab, an incubator that pioneered pay-per-click advertising a decade ago. The purpose of my visit was to meet CEO Bill Gross and his team and to learn more about TweetUp, an innovative new service that, I believe, has a great shot of creating a demand-driven ad network around Twitter.

(Idealab, not TweetUp specifically, is an Edelman client.)

Unlike Twitter's own ad platform, TweetUp will surface not only tweets but tweeters. What's more, they will be integrated as widgets/columns in key ecosystem apps like TweetDeck and contextually via large sites like Business Insider.

To me, TweetUp's greatest appeal lies in that it's a mix of paid, earned and social. In order to receive the best position for your tweets, the TweetUp system needs to perceive that you are an expert in the topic/keywords you are bidding for.

For more, see the above short video I shot with Bill Gross, their CEO.

Comments

[Mike Volpe]

Interesting idea. But isn't a TweetUp something that already exists (a meet up scheduled/promoted via Twitter)? Maybe pick a different name for this new service?

[micheal angelo]

I would be interested to learn how you will be able to help me?? Please contact me with any ideas. Many Thanks. Micheal

[Fortune Jacobs]

I just signed up today, and looking forward to the great things promised. I think posts and connections will be more relevant.