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Tuesday
Apr132010

Essential Twitter Tools for the PR Professional 


I have written a lot about digital curation because I believe, in a world of infinite noise, it's the next big thing. Twitter in particular needs a lot of curating since it's hard to find the art in the junk. Sites like Listorious help when it comes to finding Twitter lists. Now there's another just for tools. It comes from Oneforty.com. Here's a list I curated of my favorite Twitter tools for PR professionals.



Reader Comments (13)

I like it, Steve. Nerd question: What is your Twitter setup? Do you actually Tweet from Twitter.com or a 3rd party?

April 13, 2010 | Unregistered CommenterDavid Siteman Garland

On a PC or Mac I use Seesmic Web. On Blackberry too. On iPhone Tweetie and Twiterific on iPad. Sometimes I use the web site.

April 13, 2010 | Unregistered CommenterSteve Rubel

has tweet deck fallen out of style?

April 13, 2010 | Unregistered CommenterEthan Waldman

good idea. a lot of curating for sure.. on that note... in my opinion, twitter is a cyberspace of 98% useless information and I don't bother with it much anymore.. furthermore, instead of making lists I have removed people i am not interested in following anymore and the list is getting smaller and smaller.. fyi, same for facebook.. 60% or more of my fb friends are blocked, 90% of fan pages I join i soon after block (out of respect if a friend asked me to join their fan page i do). personally i think this is a trend for most people.. the follow all who follow me is out the door... these large follow/friend lists are still a novelty for some.. soon it is just another distraction.. i see these networks as aim chat lists were years ago.. to me it's the same thing but more advanced.

April 13, 2010 | Unregistered CommenterJeff Berger

@Ethan, I never really took to Tweetdeck.

April 13, 2010 | Unregistered CommenterSteve Rubel

Got it, thanks Steve.

April 13, 2010 | Unregistered CommenterDavid Siteman Garland

Brilliant stuff Steve.

April 13, 2010 | Unregistered CommenterMichael Litman

I'm trying to better manage my twitter account. Your article is priceless! Thank-You!

April 14, 2010 | Unregistered CommenterDave Lucas

Nice list Steve.few additions from me - though not necessarily tools:Search.twitter.com is also an invaluable tool for us PR folk.Also a good knowledge of how to use #tags especially around PR events and annoucnements.

April 14, 2010 | Unregistered CommenterMatthew Gain

I went from long-term Tweetdeck -> 2 mos Seesmic -> went to Hootsuite and never looked back. Love it.

April 16, 2010 | Unregistered CommenterFrances Flynn Thorsen

Not a fan of NutShell Mail. It's a good concept, but it doesn't work so well with Facebook Fan Pages. I find that can be a challenge at times to keep up with who or when someone posts a new comment to a page you manage. Despite me carefully setting up my settings for it, it didn't work out too well. I get 5 emails a day about everything but the pages I manage.

May 17, 2010 | Unregistered CommenterLaura Spragge

I'm still a fan of TweetDeck, but over a certain number of people I'm following, the feed scrolls too fast. If I want to visit a link or potentially retweet, I click on the poster's name in TweetDeck to open a Firefox tab on their Twitter page. From there, I can retweet in comfort after I've checked the ink--which will already be totally buried in TweetDeck.What I love about TweetDeck is that I can have one column for people I really want to follow more closely, which is a lot more manageable. I think about 100 of the 2000 people I follow go into that column. I also have special columns, such as the one for mentions of Guerrilla Marketing Goes Green (title of my latest book).If I were Tweeting from my mobile phone, I wouldn't use TweetDeck, though.

May 17, 2010 | Unregistered Commentershelhorowitz

definitely hootsuite. both pc and mobile.

October 20, 2010 | Unregistered Commentertimgardner

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