Facebook Pulls Lexicon Analytics Tool

Facebook has taken its promising Lexicon tool down from the site. Perhaps this happened when they pushed their new redesign. Lexicon, like Google Trends, provided limited yet interesting data on site-wide trends. You can read more about it here.

From the Lexicon site....

"Thank you for your interest in Lexicon. We are removing the Lexicon product from Facebook for the time being. We may bring components of Lexicon back in the future, but we are focusing development on our analytics tools for Page owners, advertisers and Platform developers."

Analytics remains a major focus at Facebook for advertisers and page owners. They recently pushed out a tool that lets page owners see detailed data about their individual items. Still, I would like to see the social network emulate Google more in how they share global data.

Comments

[Kevin Skobac]

I'm very disappointed if this ends up sticking; Facebook had already been neglecting Lexicon, with data since June often missing- this was the start for a great marketing tool.

[leon]

Have they pulled it so it can be replaced with a paid for tool?

[Sebastian Fiedler]

Bummer, I really liked the Lexicon feature and found it pretty useful. Any substitute coming along?

[Steve Rubel]

Not unless you admin a page.

[Jesper Åström]

There are loads of interesting things happening to Facebook Pages right now. Today they unpublished loads of pages and started messing with user privileges to these pages. I suspect we will see some new and exciting stuff happening to our pages shortly. :)It is a shame they removed Lexicon. But let's be honest. The data was more fun than useful. Meanwhile we'll have to settle with what stats we get from the advertising interface. :)