Presentation: Communicating in the Age of Streams

Last week during the launch of Seesmic Look in New York, I gave a presentation on communicating in the age of streams. You can watch the video here or below (if for some reason the embedded video doesn't go direct to my part of the talk, simply scroll to the 1:24:04 minute mark). My slides can be found here. I have embedded them below as well with the YouTube video too.

A quick summary ...

All of us - whether you're a stay at home mom or an executive - are going to have to cope with the firehose. There's more information coming at us than we can handle. Information will scale. Human attention is finite. This presents a major challenges to those of us who are in the attention business. It's like 25 lanes of traffic trying to squeeze into the Lincoln Tunnel all it once. Your marketing campaign is just one bus.

To mitigate this ongoing trend of streams, communicators will need to: 1) be as ubiquitous as possible, 2) adopt multiple messages, stories and formats and 3) make sure you allow your employees to get out there - in other words, use the force, don't fight it.

More in the embedded media below.

Comments

[Peter du Toit]

Steve thanks for this! I enjoyed your comments at the end addressing the block mentality and your fall of communism analogy. I believe not having a strategy for these channels and just blocking them is just as radical as turning off your company's telephone system. Thanks again for the valuable insights!

[simonster]

Steve,Thanks ever so much for this. Really insightful stuff. I'm very much with you and Peter (above) about blocking SM inside an organisation, there's an interesting theme of SM becoming someone's right not a privilege appearing here. There are however some organisations, say those with serious data protection concerns, that need to limit access to ways to get information out, they're generally the ones that prohibit cell phone use at work. That said, they should be the exception, not the rule. Data security is a concern though.Also, love the white paper recently.Si

[Joe Buhler]

Excellent commentary. I like the "digital embassy" analogy, makes a lot of sense.

[Marc Diaz]

Steve, any way we can get a transcript or audio to go with the slide deck. The pics leave much to the imagination.

[Steve Rubel]

Watch the video. That should do it. 

[Radu Panciuc]

In some companies SM is banned because of productivity reasons. Some employees tend to spend too much time online procrastinating. I am also against banning these channels. Sooner or later they will realize the importance of SM and the communist rule will vanish.Great and straight-forward presentation! :)

[Marc Diaz]

Steve - I'm an idiot.thanks.

[photographe]

Thanks ever so much for this.

[movie trailer]

mmmmmmm eat me :)