White Paper: Engaging the New Influencers

2009 NMAS White Paper - Engaging the New Influencers FINAL.pdf (2442 KB)
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One of the most remarkable things my employer does is host a world-class summit for academics every year on new media. We do so even in downturns, like the one we're in now. 

This year's event, which featured both industry and academic insights, was held in Washington in June. Edelman just released a white paper summarizing the day, which you can download or peruse below. Videos from the event have been posted as well. I highly recommend the read. The event included representatives from GE, McDonald's, UPS, eBay, Humana, Starbucks, AstraZeneca, The Lance Armstrong Foundation, Whirlpool, the Mayo Clinic and many more companies and NGOs. I am featured in the wrap-up section on what's next.

Comments

[Arnold Beekes]

Wow, thanks for the info. What a service!

[Greg Matthews]

This is an excellent summary of a truly first-class event. Thanks for sharing, Steve!

[Sampad Swain]

Great summary. Thanks Steve!

[Ulstrup]

Thanks for sharing Steve! Excellent read!

[Steve Rubel]

Thank Edelman. They wrote and published it. 

[J__Rad]

I'm a PR student at the University of Oregon and I have a couple more years until I graduate. I found this White Paper via Twitter and found it VERY interesting!I really appreciate the takeaways from each section. I'm going to keep many of those at hand for when I'm experimenting their use in my college career. Thank you and I'll try to thank Edelman.

[Tony Welch]

Gotta love the picture of @ebayinkblog on the cover!

[Michael Litman]

Thanks for this Steve, i'll be writing a post on it soon.

[Leticia Colon]

Thanks Steve for sharing this. I subscribe to your blog and love reading your posts.