The Science of Retweet Success

Fascinating study by Dan Zarrella that looks at what does/does not get retweeted, based on 40M retweets. Unsurprisingly, words and time of day matter immensely. Surprisingly, begging works! Yet, semicolons don't!

Comments

[Courtney Lambert]

wow good permission-based, sharing words (tho I hate plz RT!) LOL

[Lynda Morgan]

Begging? I can do that lol

[Guy McCullough]

hey, haha, sleep well. I'm tired and bored! please Retweet!

[Jim Hayes]

Amazing that asking for RTs is still one of the best ways to get them; lol, bored and off to bed...

[Michael Pranikoff]

Very interesting. Thanks for passing along. I think if you take this information, and the information that recently came out from Vitrue -http://adage.com/digitalnext/article?article_id=138442 - in regards to Facebook Brand Pages, one might be able to start building a strategy for cross promotion.

[deborah3756]

Wow short sweet and to the point -- I like it!

[robert]

When I followed the link from darren rowse twitter feed I was expecting a long article, this is great.

[Steve Rubel]

That covers the highlights.

[Avelino]

Great tips! I wonder if the words would be the same in portuguese!..PLEASE follow my twitter: http://twitter.com/comofazerumsite :)

[James Yeang]

Awesome post about keywords and retweet success

[Leighton Cooke]

http://twitter.com/Cookiemouse/status/4172905805

[stevo_driver]

Seems to me that the 1st list are commonly used phrases I'm gonna use on facebook, lol, whilst the second list are new phrases on how to check out a free blog post on twitter.Hey I'll be back, sleep well, g'night. got work in the morning. hahaEntertaining stuff.

[Fox]

I hate seeing people ask/begging to retweet. However, as my grandpa used to say, "You don't get anything if you don't ask for it."Unfortunately, thanks to this study, we'll probably see more desperate people begging for a retweet.Anyhow, nice list, thanks for the concise summary.

[TheCashFlowDJ]

Excellent marketing data or interesting Twitter trivia? Depends on your perspective.

[Joe Buhler]

Shouldn't it be the overall compelling content of the tweet?

[John Keese]

you! please help retweet twitter! ... free social media blog post

[aaronluminding]

wow! love this tips. Thanks for sharing. Please follow me on twitter.

[Christian Mayrhofer]

rt

[Klement Cabana]

it´s affected by culture and/or language - still helpful

[Todd Randolph]

interesting twitter conversation around the initial findings release of this report from @pamelawella, @renee_innosight re causality, statistical significance. dan didn't respond very well...I'm with thecashflowdj above.