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Monday
Aug172009

Data: Google Updates Trends and Insights Tools

AuthorYoung Urban Professional


"Over half of the most popular Google search queries are predictable in a 12 month ahead forecast, with a mean absolute prediction error of about 12%."

via "On the predictability of Search Trends" as posted on googleresearch.blogspot.com

Google today updated its two trending tools. What's notable here is that they both now forecast trends. However, Google notes that their ability to do so in the social networking and online communities vertical is fair. Join the club! There's also a PDF link on their blog to some more in-depth research.



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