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Monday
Dec282009
Video: Engaging Employees in the Age of Streams
Young Urban ProfessionalPete Cashmore from Mashable calls 2010 the year of digital distraction - and he's spot on. The deluge of information is only going to increase, which is going to make reaching people harder than ever. Mark Evans recommends focusing on quality not quantity - which is something I have started to do.
While so much attention focuses on just what the Attention Crash means for consumers and marketers, there's another story looming. Companies will also need to fight the internal and external noise just to engage their own workforce.
Earlier this month I spoke at the Edelman Change and Employee Engagement Summit on this topic. I offered three potential solutions, which are summarized here, In addition, you can see more in this nine minute excerpt from my talk.
Has your company changed the way it communicates with you?
Reader Comments (4)
In the "age of streams" engaging employees out in the open in a transparent way...many brilliant insightful comment shared here!
Steve, I love the social web as do you. What exciting times these are to be marketers! But I take issue with your statement about giving employees a "bit of free rein" out in the ether. I advise those working on behalf of the company to toe the strategic line. Know the brand strategy and key supports and build communications around them. Not like an automoton, but in ways that move the ball ahead. Like an actor with a role -- or an actior with a motivation. It won't always be possible and that's okay, but media socialists need to know their gov't.
This is a really interesting evolution. It's becoming more important than ever that companies keep their employees informed and connected. I'm guessing that is part of the ROI proposition for internal social networks - the opportunity costs of a workforce spending time/doing "work" externally without clear direction.
Wake up, guys, and face the REALITY: most of work places DISABLE video streaming online and BLOCK video sharing sites.