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« Study: Twitter is 80% "Meformers" and 20% Informers | Main | Seeing the World Through Other People's Social Eyes »
Monday
Nov232009

Intermingling Personal and Professional Digital Personas

AuthorYoung Urban Professional


"My job is really jumping on the social-media bandwagon and strongly encourages employees to use sites like Twitter and Facebook to help broaden our company’s brand and build a presence online. I’m really uncomfortable with combining my personal online life with my professional one, but no one else seems to mind. Can I push back or should I just go with it?"
A reader question to the New York Times.

This is a common question I hear on the road a lot from clients and others - particularly those who are in PR. The Times' Jenna Wortham offers up sound advice.


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