When the Messenger has the Megaphone

"That's the paradox of PR peoples' large, personal media footprint -- they can't use their own access to large numbers of people to promote their clients."

via Tom Foremesky @ siliconvalleywatcher.com

Tom Foremski notes that some PR professionals have a larger reach online than journalists, which presents both challenges and opportunities. He also adds that journalists will need to become more promotional. I suspect this will be easier as more writers turn free agents, which two high fliers did just this week.

Still, as PR professionals expand their networks online, we need to bring our A-game when it comes to transparency. Whenever I am knowingly mention a client I will always disclose as such - that's a commitment every PR professional on Twitter should commit to. I suspect many already do.