Tuesday
Oct272009
Chart: Newspaper Circulation - the Last Two Decades
Young Urban Professional
via theawl.com
Fascinating look at newspaper circulation over the last 20 years. Handy for PowerPoints should you need it.
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Reader Comments (15)
Steve - This is a dramatic presentation. The decline of the big daily newspapers is something that gets talked about a lot, but this one graph presents it so much more clearly. If I were working at one of these sinking dailies I'd be hoping someone in the executive suit is getting close to figuring out how replicate the the Wall Street Journal's path.
Fascinating indeed. Had all the papers charged for online content from the get-go maybe they would have fared better.
wish USA Today was included...but great visual..
I don't think it would have been easy for other newspapers to charge for content. WSJ offers economic information, which is not as easy to find somewhere else for free. Also, a big part of its subscribers are businesses, who are much more likely to pay than individuals.
It would be interesting to see the growth in unique visitors to their online editions on this chart as well. Without including their online subscribers would the WSJ chart take the same dive as the others?
Helps illustrate what Murdoch was thinking!
Very cool Chart. Thanx
If these were stock charts, you'd think it was 1929
great chart. any reason USA Today is not on it?
Thanx for the valuable information. Please provide more information over it. Provide links to related topics if possible.keep posting. Will be visiting back soon.
Where does bloomberg fit into this equation?
Bloomberg Fianacial News is positioning itself to be a Paid Circ. major player by: 1.acquiring properties that fit the Bloomberg "mold" (Bloomberg wanted to buy the WSJ, I think). 2. If I am right about the new Business Model for the Newspaper and magazine industry, Bloomberg has options to lead the Content aggregation, rather than follow. Barry
as an answer to the question from Daniel Bingham, WSJ total paid circulation for the newspaper has held steady at approx 1.7M for a number of years. Also, there has been an emphasis at the Journal on individually paid subscribers (best, most profitable circulation) - that number has actually grown by 13% from 2005 - 2009, from 1.3M to 1.5M. So the Journal has defintiely followed a singular path in the marketplace.
nice that man
I like this article with tables very useful to know thanks a lot.