Bringing the Stream to Facebook

I am making a slight shift in my content strategy. My Posterous-powered site will continue to feature insights, observations and essays about emerging technologies. It will include any content - text, photos, videos - where some degree of depth is required. This includes my AdAge and Forbes columns. I have also renamed it the Steve Rubel Stream to better reflect its mission.

Now I am also adding a Facebook Page that will feature everything that's posted here plus exclusive content for those of you who opt in and become a fan. It's very similar to how I approach Twitter - which also features links that I don't always share elsewhere. The difference is that the new Facebook Page will sit in between what I do here and Twitter and hopefully spark a rich discussion from a broader group of people who don't necessarily read blogs or use Twitter. 

Please become a fan today. My initial post asks for input on the pros/cons of creating different content for each social network. As always, if you have thoughts on how I can evolve this I am all ears.

Comments

[Hans de Kraker]

Hi Wolfgang I disagree. I think this is exactly what these new environments call for, for your brand to be a "nomadic brand" or ubquitos that can dwell in different social environments.Milk (or Redbull) is delivered to nightclubs, restaurants, schools etc. All different audiences and environments where the same milk is delivered. See it a bit like that.  Wolfgang Luenenbuerge-Reidenbach just commented on the post "Bringing the Stream to Facebook " on The iSteve Rubel Stream  what the problem is with this strategy: instead of being a brand you become a nomad. Moving around will kill your personal brand on the long run I'm afraid.

[Steve Rubel]

Thanks Wolfgang. I remember. But this isn't moving - it's adding. 

[jasonneo]

know I am probably in the minority here

[Cash payday advance in Texas]

I think there needs to be a mindshift for information consumers. Some people are concerned because it's now a bit harder to hear everything Steve says online. But in the age of twitter and facebook updates and other streams, this notion of catching every snippet is getting harder and harder to achieve. If we really want every single thing, we can subscribe everywhere and maybe double up a bit.

[Jerseys]

i could say I don't care b/c I will always connect with him one way or the other - but looking at what this might mean for his or my clients, for "real" brands aso, I would say: bad move

[Din Freebies]

Agreed. You definetely can't be picky. You need to be where your customers are. I think it is great that Steve has finally "given in" and put his stream on facebook.